The British Film Institute, the charitable body founded to promote a greater understanding of, and access to, film and culture in the UK, have joined the London Paramount Entertainment Resort as a Cultural Adviser to the project, providing ‘strategic cultural counsel’.
This latest agreement will see the British Film Institute (BFI) provide strategic input on how the project can best incorporate British film and talent into the new entertainment resort. The BFI will ensure that the UK’s film industry will play a central role across the resort’s attractions, building on already well-known brands, and helping British cinema reach new, international audiences.
Today’s announcement follows on from the previously announced partnerships with BBC Worldwide and Aardman Animation, and further cements the project’s commitment to combine the best of British with the glamour of Hollywood.
Speaking about the new project, David Testa, Director of London Paramount, said:
The British Film Institute is a fantastic addition to the world-class team that is already working on this project. Our vision for the London Paramount Entertainment Resort is to create a world-class entertainment destination that combines the glamour of Hollywood with the best of British culture. Having the BFI onboard with their unrivalled knowledge of the UK film industry will help us identify the right mix of British film and talent to entertain our visitors, who will have travelled from all corners of the world to enjoy the resort.
Whilst Amanda Nevill, CEO of the BFI, commented:
Plans for the London Paramount Entertainment Resort project come as British film and film talent are attracting audiences and acclaim from all over the world, UK production is at an all time high and the UK is fast becoming the filmmaking hub of the world. A new destination that showcases film in such an ambitious and entertaining way has the potential to have a positive impact towards job creation, tourism and business growth so is a very compelling economic as well as cultural proposition.
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